About Kory Baldwin

Kory is a member of Team Skweez and masters the art of texting. He prefers PS3 over xbox 360, loves his wife and dog and is about to be a proud new father.

Viral Texting: Making Your Broadcast’s Social

Posted on 10/13/2010 by Kory Baldwin

Has a friend, colleague or coworker ever forwarded you a humorous, insightful, or important email? Was the message worth sharing by hitting forward in your own email account? Was forwarding the message simple, quick and easy? Most importantly, did your recipient read the forward?

Virtually every text-ready mobile device in the nation can quickly and easily forward text messages-just like old-fashioned email. (Yes, email is already passé to anyone college-age or younger. We suddenly feel old.) Best of all, your forwarded messages are paid for by the person forwarding and will NEVER be charged to your account!

Now pause for a moment and think about that.

That’s long enough, read on.

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Texting for New Clients: Promoting Your Keyword to the World

Posted on 10/13/2010 by Kory Baldwin

In recent blog posts we discussed effective ways to encourage customers to join your text database and how to turn them into repeat clients with effective promotions. Both are important steps in making text message marketing effective for your business, but together they only represent one half of a two-part plan. ”How so?” you ask. The steps mentioned above rely almost exclusively on clients coming to your place of business before any exposure to your texting promotions and endeavors.The real power of text marketing, however, is getting clients to sign up for your text notifications BEFORE they ever walk through your front door.

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Evolving Promotions: The Key to Return Customers

Posted on 10/13/2010 by Kory Baldwin

Evolving Promotions: The key to Return Customers

As an M6 employee I am, not surprisingly, a member of countless client databases. It not only keeps me informed of the goings-on of our clientele but also gives me the chance to take advantage of great offers! With such a large number of promotions coming my way I have noticed that some are, naturally, much better than others. In particular, some clients send the same message at the same time each week with little to no variation. Naturally the response to these promotions – typically “cut and paste” from the week before and broadcast at the same time and day – has lessened over time. Why? Because the members of these databases are bored! Like any group of consumers they respond when something is new, exciting or different! They want something to grab their attention. With that in mind, how can you as a businessperson with a growing database tap into your clients natural interests and ensure repeat customers?

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Growing Your Database with Your Keyword: Beating the Pareto Principal

Posted on 03/24/2010 by Kory Baldwin

Have you ever heard of the Pareto Principle? Even if you don’t recognize the name I’m willing to bet you are familiar with the notion. More descriptive terms include the “80-20 rule” or the “law of the vital few.” Discovered in 1906 by Italian Economist Vilfredo Pareto after observing that 80% of Italian land was owned by 20% of the population, he soon realized that the same balance existed almost everywhere. For example, 20% of the pea pods in his garden produced 80% of the total peas! Pareto shared his principle and soon people all over the world noticed how uncommonly correct he was. In fact, the phrase “80% of your sales come from 20% of your clients” is such a common mantra in the business world that almost everyone has heard it.

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