Evolving Promotions: The Key to Return Customers

Posted on 10/13/2010 by Kory Baldwin

Evolving Promotions: The key to Return Customers

As an M6 employee I am, not surprisingly, a member of countless client databases. It not only keeps me informed of the goings-on of our clientele but also gives me the chance to take advantage of great offers! With such a large number of promotions coming my way I have noticed that some are, naturally, much better than others. In particular, some clients send the same message at the same time each week with little to no variation. Naturally the response to these promotions – typically “cut and paste” from the week before and broadcast at the same time and day – has lessened over time. Why? Because the members of these databases are bored! Like any group of consumers they respond when something is new, exciting or different! They want something to grab their attention. With that in mind, how can you as a businessperson with a growing database tap into your clients natural interests and ensure repeat customers?

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Growing Your Database with Your Keyword: Beating the Pareto Principal

Posted on 03/24/2010 by Kory Baldwin

Have you ever heard of the Pareto Principle? Even if you don’t recognize the name I’m willing to bet you are familiar with the notion. More descriptive terms include the “80-20 rule” or the “law of the vital few.” Discovered in 1906 by Italian Economist Vilfredo Pareto after observing that 80% of Italian land was owned by 20% of the population, he soon realized that the same balance existed almost everywhere. For example, 20% of the pea pods in his garden produced 80% of the total peas! Pareto shared his principle and soon people all over the world noticed how uncommonly correct he was. In fact, the phrase “80% of your sales come from 20% of your clients” is such a common mantra in the business world that almost everyone has heard it.

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5 Mobile Broadcasting Essentials

Posted on 05/02/2008 by Eric Hansen

One of the most powerful aspects of mobile marketing is this: once consumers opt in to receive specials and promotions from your business, all future promotions will go directly to their phones. This means you can send them an instant promotion that they will receive in seconds.

If you’re planning to implement mobile marketing for your business, understanding its potential is key. Some companies that offer commercial SMS services have packages which omit the broadcasting feature or a ‘small additional fee’ is involved. Don’t settle for a discounted prices unless you want to see discounted results.

The “Four P’s of Marketing” — product, price, promotion and place — are very much applicable here. These concepts, in addition to considering the consumer, make up the five points we recommend you follow when setting up your bounceback message and
sending broadcasts:

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