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I recently bought pizza at Tenney’s and was pleasantly surprised to see them promoting their texting campaign right on their boxes. Tenney’s is fantastic pizza, I believe after 4pm you can go and get a Combination, Meat Lover, Xtra Pepperoni or Cheese pizza on the spot with no wait.
Tenney’s
282 E. SR 73
Saratoga Springs, Ut
Tenney’s – Just Opened
7832 S 700 E
Sandy, Ut.
Text TENNEYS to 53535
Standard msg & data rates apply
reply HELP for help
reply STOP to stop
Have you ever heard of the Pareto Principle? Even if you don’t recognize the name I’m willing to bet you are familiar with the notion. More descriptive terms include the “80-20 rule” or the “law of the vital few.” Discovered in 1906 by Italian Economist Vilfredo Pareto after observing that 80% of Italian land was owned by 20% of the population, he soon realized that the same balance existed almost everywhere. For example, 20% of the pea pods in his garden produced 80% of the total peas! Pareto shared his principle and soon people all over the world noticed how uncommonly correct he was. In fact, the phrase “80% of your sales come from 20% of your clients” is such a common mantra in the business world that almost everyone has heard it.
Wallet – check. Keys – check. Cell phone – check. These are the vitals to our everyday lives that we simply cannot go without. Consumers of all ages now carry with them, everywhere they go, a device that is capable of multiple forms of communication, from speech and text messaging to the Internet and email. This phenomenon has opened up an enormous window of opportunity for businesses: Never before in the history of advertising have they had the power to reach their consumers with such ease and efficiency: anyone, anytime, anywhere.
But how do you use it? How do you utilize it? How do you make it work for your organization? The object of this article is to answer these questions and introduce to your entrepreneurial minds the capabilities and potential that mobile marketing offers.
How do I use it?