Wallet – check. Keys – check. Cell phone – check. These are the vitals to our everyday lives that we simply cannot go without. Consumers of all ages now carry with them, everywhere they go, a device that is capable of multiple forms of communication, from speech and text messaging to the Internet and email. This phenomenon has opened up an enormous window of opportunity for businesses: Never before in the history of advertising have they had the power to reach their consumers with such ease and efficiency: anyone, anytime, anywhere.
But how do you use it? How do you utilize it? How do you make it work for your organization? The object of this article is to answer these questions and introduce to your entrepreneurial minds the capabilities and potential that mobile marketing offers.
How do I use it?