Craigo’s Pizza is texting like crazy! They have locations in Idaho and just opened up a Pizza Pie Cafe in Utah. Pizza Pie Cafe opened a week ago and already has over 1,100 cell phone numbers in their database. Kent has been running their texting campaigns through M6 Marketing and has seen a ton of success. Here are some quotes from him:

“The last broadcast we sent out, 13% was the rate of return that we were able to measure and that was with BYU-Idaho out of school. Half our subscribers are from BYU-Idaho, so I’m pretty confident that we would have had upwards of 16, 17, 18% response with that text message if school would have been in session.”

“It really depends on the business owner. Anybody who says ‘Oh, the text messaging program doesn’t work for me’, I just laugh at them, and say are you kidding me, that’s the best marketing tool we have! Zero labor and we can drive sales up any given day! We’ll just pack the restaurant up…if we know it’s going to be a slow day because there’s some fair or big event going on and we feel like we need to really boost up sales, we’ll send out a text and done! We’re covered…with confidence!”