Evolving Promotions: The Key to Return Customers

Posted on 10/13/2010 by Kory Baldwin

Evolving Promotions: The key to Return Customers

As an M6 employee I am, not surprisingly, a member of countless client databases. It not only keeps me informed of the goings-on of our clientele but also gives me the chance to take advantage of great offers! With such a large number of promotions coming my way I have noticed that some are, naturally, much better than others. In particular, some clients send the same message at the same time each week with little to no variation. Naturally the response to these promotions – typically “cut and paste” from the week before and broadcast at the same time and day – has lessened over time. Why? Because the members of these databases are bored! Like any group of consumers they respond when something is new, exciting or different! They want something to grab their attention. With that in mind, how can you as a businessperson with a growing database tap into your clients natural interests and ensure repeat customers?

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Happy Holiday Texting

Posted on 12/29/2009 by Davidy Dave

Hope everyone is enjoying the holiday season! Whether or not you believe eggnog is tasty; whether or not you believe in Santa Claus; whether or not you believe in happiness…everyone should believe in Text Message Marketing. The research, results and testimonials are there for everyone to believe in. Prices are amazingly low for you to succeed and reach your goals in 2010 and beyond. Wow, 2010 already!

E-mail us at info@m6marketing.com for more information or call us at 866-942-2220 (locally 801-466-2220) to easily get your own text keyword(s) or shortcode(s).

www.m6marketing.com

Texting Success for Craigo’s Pizza – (Now Pizza Pie Cafe)

Posted on 10/28/2009 by Eric Hansen

Craigo’s Pizza is texting like crazy! They have locations in Idaho and just opened up a Pizza Pie Cafe in Utah. Pizza Pie Cafe opened a week ago and already has over 1,100 cell phone numbers in their database. Kent has been running their texting campaigns through M6 Marketing and has seen a ton of success. Here are some quotes from him:

“The last broadcast we sent out, 13% was the rate of return that we were able to measure and that was with BYU-Idaho out of school. Half our subscribers are from BYU-Idaho, so I’m pretty confident that we would have had upwards of 16, 17, 18% response with that text message if school would have been in session.”

“We know we can probably get upwards of 40% response, we did one time when we did $3.99 all-you-can-eat buffet…the entire parking lot was full, the dentist office and businesses were starting to complain because we were filling up their parking lots, people walking over, a line out the door, it was just amazing!…Now are we making much money on that? No, but I tell you what, people still talk about that and that was 4 or 5 months ago when we did it.”

“It really depends on the business owner. Anybody who says ‘Oh, the text messaging program doesn’t work for me’, I just laugh at them, and say are you kidding me, that’s the best marketing tool we have! Zero labor and we can drive sales up any given day! We’ll just pack the restaurant up…if we know it’s going to be a slow day because there’s some fair or big event going on and we feel like we need to really boost up sales, we’ll send out a text and done! We’re covered…with confidence!”